Basic Attention Token


The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.

This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.

The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.

Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.

Key Info

In 5 words

Decentralized ad network





Year of Establishment


Slogan / motto

Blockchain-based digital advertising

Key objective

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Global Industry Verticals

Professional, Scientific And Technical Activities

Industry Sub Verticals

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Attention economy



Contact email

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